Saturday, September 5, 2015

Callie’s Cohorts

With: Callie Hutton

Giveaway Alert!

One of my favorite parts of marketing is working with my street team, Callie’s Cohorts. It’s a friendly group that is supportive not only of me and my books, but the other members. My street team is an important resource in many ways. Many times they volunteer to read advance copies of my books, they post reviews to help other readers discover my books, share my new releases on their social media and have even provided helpful feedback on choosing titles and naming characters. 

I have a new release coming September 15. Heirlooms of the Heart was previously published under the title Tessa’s Treasures. As I prepared to re-release the book, I needed a new title, and it was one of my street team members who proposed Heirlooms of the Heart. It was perfect for the story, which is about a woman who owns an antique store. 

I wondered if it would help me better relate to my street team if I had some kind of “Callie’s Cohort profile” so I recently invited all 164 members to participate in an informal, anonymous survey. Although the survey netted a small sampling, I found some interesting tidbits. Here are the results:

How many books do you read per week?  Answers ranged from 1 to 8, with the average coming in right around 4.

What genres do you read? Ranked in order of popularity (keep in mind I write primarily historical fiction): Historical, Paranormal, Contemporary, Romantic Suspense. Several readers indicated they read across genres.

How many street teams to you participate with?  The majority of readers said they belong to 2-4 street teams, but one-fifth of the respondents indicated they belong to 10 or more street teams.

How often do you participate in street team activities?  I suspect the people who took the time to respond to my survey are among the more active members of my street team, but on average, most individuals said they participated daily to 2-3 times per week.

How were you recruited to join the street team? The most common answer given to this question was “saw announcement/invitation.” The takeaway for authors – invite people to join your group or street team!

What is your favorite way to promote authors?  Answers in order of popularity: Read and post reviews, Share info on my social media and Participate in author events.

What is your favorite thing about being a street team member? This open-ended question garnered the following responses (in no particular order): Getting the inside scoop from authors, making reader friends, getting to know the author, getting people excited about the books the street team member has recommended.

What else do you wish the street team/author was doing? Feedback from street team members included: having a weekly chat or contest, offering more chances to review books.

I’d love to hear feedback on these questions from other readers who are on street teams. It’s important that readers know how much authors value their time and enthusiasm. Without my dedicated Cohorts, writing, publishing and marketing would definitely be all work and no play.

Heirlooms of the Heart

Annie Jordan, abusive marriage survivor and owner of Heirlooms of the Heart, an antique store, has sworn off relationships of any kind—until she comes face to face with the object of her teenage crush and falls into his arms, literally.

Widower Lucas Raven has returned to Duncan after retiring from the Oklahoma State Bureau of Investigation. Lucas has two things in mind: ask Annie to look at the antiques he found in the attic of his house, and see if his feelings for her have lasted through the years. She does, and they have—tenfold.

When Annie realizes the antique doll she's agreed to sell has a curse attached to it, she wonders if it's behind the strange things happening to her. Is it truly the doll wreaking havoc, or is someone out to get her? And since she's sworn off relationships, how can she keep a very determined Lucas at arm's length?

About the Author
Callie Hutton, USA Today bestselling author of The Elusive Wife, writes both Western Historical and Regency romance with “historic elements and sensory details” (The Romance Reviews). She also pens an occasional contemporary or two.

Callie lives in Oklahoma with several rescue dogs, two adult children, a daughter-in-law, twin grandsons and her top cheerleader husband of thirty-eight years (although thankfully not all in the same home!). Living in the Midwest provides plenty of opportunities for Callie do pursue her interests: researching American history, meeting readers, spending time with family and discovering new adventures.

Callie loves to hear from readers and welcomes the opportunity to become friends, both in person or virtually. Find her online: Facebook  |  Twitter  |  Callie’s Cohorts Street Team

Callie will be offering a digital copy of HEIRLOOMS OF THE HEART to one person leaving a comment or email entry.

Giveaway ends 11:59pm EST Sept. 6th. Please supply your email in the post. You may use spaces or full text for security. (ex. jsmith at gmail dot com) If you do not wish to supply your email, or have trouble posting, please email with a subject title of JCR GIVEAWAY to be entered in the current giveaway. 


  1. interesting results

    bn100candg at hotmail dot com

  2. I read between 5-12 books a week depending on time and book length.
    I enjoy the many genres within romance.
    I am a part of 5+ review groups... that I was invited to join...
    Thanks for sharing!

  3. I read 5-10 books a week - the genre changes with my mood. I have been a member of review teams, but stopped due to family commitments,

    jtcgc at yahoo dot com


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